In 2019, your website can be the perfect online salesperson for your company 24/7 or it can work against you in an already competitive arena. A quality website should load fast, be visually appealing, and be easy to navigate. Most importantly, your visitors and potential customers should be able to quickly and easily find exactly what they are looking for on your website.
There is a myriad of articles on website “dos”, but not much information is out there on what you need to avoid. Here are three ways you can help mistake-proof your website.
Know the Most Common Web Issues
Even if you have some experience with web design, take an honest look at your website. Could it be improved? Below is a list of the more common web issues to be avoided.
- Statement of goals: It should be obvious from the beginning what the purpose of the website is and why it is the best choice for what the visitors want or hope to accomplish.
- Slow loading speed: Studies by Google have shown that 53% of mobile users will leave a website that doesn’t load in 3 seconds.
- Difficult to read: Font color and size should make your content easy to read.
- Poor visual design: The website should be visually appealing with the appearance being a lesser priority than the content.
- No valuable content: The website must have original content (copied content is not only plagiarism, it can cause penalties in Google and hurt search engine rankings) that is appealing to its target audience.
- No easy way to contact you: It should be easy to find a contact page on your website that provides several easy ways to contact you.
- No call to action: You don’t give visitors an action to take when they reach your website. Having effective CTAs is essential for internet success.
Look Into Methodologies for Help
There are many ways that business owners and marketers can improve or identify errors within their websites. There are methods that are entirely focused on avoiding mistakes in the future, such as Poka Yoke. It’s a method of mistake proofing that helps identify problems in the process and not solely defective products. These techniques can then help with improving other parts of business.
More and more, Poka-Yoke is being seen in the user’s experience on websites. Posts in WordPress, for example, give you many chances to use an article before it is truly and completely deleted. Posts start as drafts, they can be scheduled, published, and then when the author no longer wants them to appear, they are moved to trash. Trash doesn’t completely delete the article, however. It can be restored and reused at any time until it is manually deleted permanently.
There are many tools available to help you prevent mistakes on your website. Outside of Poka-Yoke, there are also check up tools for SEO, speed, and more to help you design and maintain a website that’s a delight for your customers to use and will make them want to return.
Optimize Your Website for Mobile
Optimizing a website for mobile is ensuring that it will be appealing and function well on all mobile devices and computers. With over 60% of all mobile phone users accessing the internet from their devices, and an estimated five billion mobile phone users out there, not having a website that’s quick and easy to navigate across all devices is leaving money on the table. Additionally, Google likes and favors websites that are optimized for all devices, not just computers.
If you’re getting ready to craft a website for your business, optimizing it for mobile from the start is ideal. If your website is already established, it still can be optimized for mobile. If you don’t know where to start or need help, hiring a professional web-designer is often a good way to approach it and the improved traffic and reach will normally justify the expense.
By proactively seeking ways to avoid mistakes on your business website, you can greatly reduce the chances of error and find ways to make the site even better. Avoid the most common website mistakes, looking into methodologies and tools to help with human errors, and ensure your website is optimized for mobile so you can expand your target audience and make your website available to more users worldwide.