Are you looking for the best tools out there to bring your website into the spotlight? While the quality of your products or services is highly important for your website’s success, there are other assets you need to develop on your site in order to really thrive. Let’s explore five of the most important digital assets that each and every website should implement.
A Google My Business Page
Running a small business has changed drastically in the past couple of decades. It used to be that you would provide excellent customer service to a client, he or she would tell friends and family, and word of mouth would bring in more people happy to give you their money.
Now, all people have to do is conduct a Google search for what they need, and all the relevant local businesses will show up. If you’re not being found on Google, then you need a Google My Business page. This free resource lets you list your local business on the Google directory, ensuring that when people nearby search for what you’re offering, they’ll find you.
A Google Review Link
Along with a Google presence, a great way to attract customers is to have great reviews from customers. Research has shown that customers trust other consumers above all else, and showing off what others have said about your products and services is the top way to increase conversions.
You’re probably asking yourself, “How do I get previous customers to leave me reviews?” It’s usually as simple as just asking, as long as you make it easy for them. This is where Google review links come in. While reviewing a business used to be long and complicated, a Google review link shortens the process of leaving a review, thereby reducing friction and dramatically increasing the likelihood that a customer will leave a review. All you have to do is send your customers the Google review link after their interaction with you and watch the reviews roll in!
An Email List
One of the most crucial assets you can build for your online business is a long email list of subscribers. While getting a one-off sale is great, wouldn’t it be better if you could leverage that visit and market to the customer again and again for free, turning him or her into a long-term customer? Well, the good news is you can, as long as you get the consumer’s permission in the form of an email opt-in.
Consider adding a pop-up on your homepage to capture your visitors’ email addresses and start building your mailing list. Then, whenever you release a new product or are having a sale, you can send out a burst of emails to all of your subscribers. When it comes to online marketing, nothing beats free.
In order to get your email list to work as an effective marketing tool, you’ll need a newsletter with powerful copy that you’re sending out with regularity. While you don’t want to flood your subscribers’ mailboxes because they may unsubscribe, a well-targeted weekly email can help bring them back to your site.
A good newsletter should offer your subscribers a mix of the quality content you’ve put out that week as well as some curated products that will pique their interest. At the end of the day, you can have tens of thousands of subscribers, but without a quality newsletter, all those emails are useless.
When it comes to driving organic traffic, nothing is quite as effective as providing quality content. Even though paid advertisement can be a very effective marketing campaign, posting relevant content on your site will help you rank higher on Google and bring in customers organically who are interested in what your website focuses on. In fact, organic traffic usually has a conversion rate of 14.6%, versus the 1.7% conversion rate of outbound marketing. So, if posting regularly isn’t part of your marketing strategy, make sure to start writing soon!
If you haven’t implemented them already, make sure to get to work on setting up these lucrative digital assets on your website as soon as possible. They can be the difference between succeeding online or watching your website traffic flatline.
If you need help getting your website in shape, look no further! Our website design services can help you with any of your problems.