If you’ve just opened a business, you’re probably excited about bringing in as many new customers as possible. But one common roadblock faced by newer businesses is potential customer wariness. Many people are hesitant to patronize newer businesses because they are afraid that it might not be credible. Here’s how to show potential customers that your business is trustworthy, even when you’ve just set up shop.
Have an Online Presence
A successful online presence goes beyond simply setting up a website. In order to get your name out there and engage customers, setting up a blog and social media profiles on Instagram, Facebook, and other pages works wonders. Creating this multifaceted online presence may seem overwhelming at first, so it’s a good idea to create a social media strategy to use as a roadmap.
Learn How to Communicate
If you want customers to be drawn in to your business, you need to learn how to communicate with them. Whether this is through an online mailing list, social media comments, or even answering questions in the form of phone calls, professional communication is a fairly straightforward way to earn the support and business of your customers.
One of the most important things to keep in mind as you communicate with customers is making sure you don’t purely talk business. According to Social Media Today, when speaking face-to-face with someone, immediately promoting your business rarely, if ever, works. Rather, make a point of consistently interacting with current and potential customers across your company’s digital platforms. If you don’t already have a social media manager, it may be a good idea to hire one to ensure your business is both engaged and credible online.
Make a Professional Email
Make sure you set up a professional email address. If you only provide a personal email address that doesn’t contain your business name, potential customers could get the feeling that your business as a whole is unprofessional and not worthy of their trust. According to Podium, a simple professional email address will also be more memorable to customers.
Make an App
With nearly everyone carrying around a smartphone, creating an app is often a must for staying relevant in the digital age. Whether your app allows customers to make appointments, download coupons, or keep track of what’s going on in the world of your business, having an app shows your customers you’re serious, especially when it comes to working in the digital realm. This is a place where it’s wise to invest. Just like with your email address, a professional app makes you look credible. A poorly-made app or one that consistently has bugs is likely to put customers off.
Leverage Professional Partnerships
We all know the importance of social networking on an individual scale, but the same holds true for businesses. If you have a connection or professional partnership with a known business in the area, use it. If potential customers see you working with a company they’ve come to respect, they will be more likely to respect your business by association. Of course, there are many different ways to use a partnership. You and the other company may be able to create a joint marketing campaign, which can both save costs and reach new demographics. You also can cohost events or even embark on a joint venture, depending on the field in which you both work.
Have a Promotional Discount
Plenty of potential customers will be wary of a brand-new business. But in some cases, offering a promotional discount is enough to coax a potential customer to try out your business. Of course, this strategy will only be successful if your promotion reaches enough people. This is where marketing factors in—you’ll need to figure out your target demographics and how best to reach them.
Invest in Quality Advertising
Are your potential customers the types to notice a billboard? Or are they more likely to hear a radio ad or see an ad in their Facebook feed? According to Altus Host, while marketing can sometimes be expensive, especially when your business is starting out, it’s an important step to take. Be sure to take your time as you select a marketing company—ideally, it will be a company that has worked with businesses like yours with a clear plan for marketing success. While it may be tempting to cut corners and costs, early marketing is crucial if you want to shape the way that potential customers see your business.
Creating credibility for your business in its early stages takes hard work, but it’s an essential step for ensuring lasting success. In particular, the range of possible marketing strategies—both digital and more traditional—mean that you’ll need to identify the customers you need to draw in as well as the best ways to reach them. By ensuring that your business appears professional on all fronts, you’ll go a long way toward creating a stable and sustainable business.
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