In today’s business world, you need to have a website for your customers to visit. However, you need to make sure your website is functional and allows for your customers to have a positive experience using it.
Create an Intuitive Design
The first step is creating a design that is intuitive and accessible for your customers. This means improving your website navigation. Don’t get so caught up in design features that you lose sight of the functionality. Make sure your menu is easily found and clear. Any headings featured on your website should be obvious and easy to follow. Don’t clutter your website with too many headings. To help with navigation, you should integrate a search function within your site. Additionally, you should ensure that your website functions properly on mobile devices.
Offer Quality Customer Service
A major function of business websites is providing customer service. About 70 percent of customers prefer going to your website over calling a customer service line. Since this is the case, you need to make sure you have stellar customer service on your site. To do this, you need to provide for customers’ needs. Having a live chat function is extremely helpful. It allows customers to come to you with questions and then they can get immediate results. It’s also more helpful and much faster to have a customer service representative answer their questions than it is for them to try and search their answers on their own. In addition to live chats, you can have chatbots on your site that can fill the gaps and answer more simple questions. Lastly, you should have a spot available on your site for customers to leave feedback.
Fix Tech Issues
Nothing is more frustrating to a customer than a site that contains errors or flaws. If they are too frequent, your customer may simply click away and find a better site. You need to address all tech issues with your site. One of your priorities should be increasing loading speed. If a page takes more than five seconds to load, most people will have already clicked away. Second, you need to make sure all the links on your site work. Update and check your links often. Other issues may require that you address the actual coding of your site.
A website is a great tool for your business. It allows you to share what your business does and it provides a space for e-commerce. Just make sure you create your site with the customer in mind so you can ensure they have a good experience on your site.
If your website could use some improvement, let us take care of it for you! Contact us to get started.