Whether you’re holding a special holiday sale or just trying to get inventory moving, having a sales event can be a great opportunity for a business. Of course, it only works if people know about it and show up. You need to get the word out, so what can you do to remind customers about your event?
Email marketing is one of the most cost effective marketing methods. It’s a great way to offer customers deals catered to them and remind them of ongoing sales. Thanks to software programming, sending out an email blast to let your customers know about your sales event can be as simple as pushing a few buttons. You may find it helpful to send a couple email blasts leading up to the event to let them know what deals you’re offering and to remind them as it gets closer. Send one during the event too, to let them know it’s happening and remind them to take advantage of it. Just don’t overdo it. You don’t want to end up in the spam folder.
Send Push Notifications
Push notifications are clickable pop-up messages that show up on people’s browsers, regardless of the device or browser they’re using. They can be a great way to send out a quick reminder about your sales event, especially if you’re using web or mobile app push notifications. These types of push notifications are particularly important because they work on smartphones. More than 60% of people check their phones 160 times a day. If you want to significantly increase your chances of customers being notified about your event, take advantage of people using smartphones.
If you want to target your local market, going the direct mail route may be a good option for you. Sometimes, having a physical paper informing you about a sales event can be a great way to boost attendance. Make sure you include the elements of effective direct mail design. Your ad should be eye catching without being an eyesore and convey the information in a concise manner that is easily understood.
If you want to have customers show up for your sales event, you need to make sure they remember that it’s happening. Sending email blasts, push notifications, and using direct mail marketing can all help your customers remember to mark their calendars for the event. You should see an increase in attendance as a result of your efforts.
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