The competition among websites and apps that are designed to provide the most accurate directions is fierce, and there are plenty of companies that claim to be the leader in the field. However, when in doubt, it’s often best to turn to the enterprise that has the most experience in the industry. MapQuest is the leader in the mapping field, having been in business since 1969 with a record and history that few companies, if any, can match. MapQuest has grown and evolved significantly since launching its website in 1996. More to the point, the company now has plenty to offer your business. Here’s a quick look at some of its many amazing features.

Why MapQuest?

MapQuest is so much more than a website that you used before smartphones existed when you needed directions. You can now use a MapQuest business listing to gain more exposure and find more customers. Indeed, if you create a listing, you could take your SEO to the next level. If you drive frequently, the company provides a business-specific website that can help you with mapping, geocoding, advertising, route planning, real-time traffic and more. MapQuest is regularly revamping its website and app to be more customer-friendly to help its users find new destinations that may become new favorites. As a subsidiary of Verizon, MapQuest is plugged into one of the fastest and most reliable telecom giants in the world, thus helping ensure that its maps and traffic routing features are constantly updated and ready to provide you with the most accurate information possible.

MapQuest Features

MapQuest offers a slew of features that are ideal for businesses, many of which cannot be found on any other mapping program. Similar to other mapping websites, MapQuest allows you to list basic business information, such as an address, phone number, hours of information, website, parking locations and more. The website component is particularly effective as it allows you to list multiple websites, such as one for general information and another for making reservations. 

All the above services are free. For a small price, you can receive many more features and benefits. Paying a small fee unlocks a load of additional features, including a promotion and distribution service, which can be viewed on multiple websites, such as Yahoo! and Yelp. You can route business transactions directly through the website, unlocking the ability to make money without ever needing to steer customers to a new location. Additional paid features include accessing data about your customers, such as what websites they are looking at or where they are located; enhanced business listing options; a professional concierge; and more.

MapQuest Benefits

Creating a free MapQuest enables you to access many benefits that go well beyond gaining exposure for your business. You can also create favorite locations and regular routes, allowing MapQuest to provide you with better advice on driving, which can save you time and ensure that you are getting where you need to go in the most efficient and cost-effective way possible. Accounts sync across websites and apps, ensuring that you have the easiest experience regardless of the method you use to access MapQuest. MapQuest remains an incredibly popular website. According to a July 2019 report, MapQuest is among the top 1,900 websites viewed worldwide, the 331st most popular website in the United States and the 10th most-viewed mapping website in the entire world. 

Simply put, not advertising on MapQuest means you may lose out on access to the millions of users who visit the company’s website for directions and more. Using MapQuest’s business listing option is beneficial for more than just users. It allows your company to gain a degree of exposure on a very popular mapping program, thus increasing your search engine optimization.

MapQuest is more relevant now than ever before. It is feature-rich, easy to use and provides so much more than just simple directions. It has remained highly popular and easy for businesses to use in order to increase their bottom line. For all these reasons, you do not want to pass on the opportunity of taking advantage of MapQuest’s variety of helpful services.

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