--- title: Reel Lucky description: Scope: Website / WebDev, Logo Design Website: Reel Lucky Charters delivers unforgettable fishing experiences off the coast of West Palm Beach, Florid url: https://www.krischislett.com/projects/reel-lucky date_modified: 2026-07-22 author: ziakc language: en_US --- # Reel Lucky #### Scope: Website / WebDev, Logo Design #### Website: #### reellucky.com/ Reel Lucky Charters delivers unforgettable fishing experiences off the coast of West Palm Beach, Florida. Step aboard a 31-foot, tournament-rigged Contender built to get you to the action quickly while providing a fun, hands-on adventure for anglers of every skill level. Whether you are exploring productive inshore waters or heading offshore into the Gulf Stream, Captain Tore Turney brings decades of experience and a lifelong passion for fishing to every trip. ![round_emblem_logo](https://www.krischislett.com/wp-content/uploads/2022/04/bdg-2-01-3-copy.png "Reel Lucky 1") ![round_emblem_text](https://www.krischislett.com/wp-content/uploads/2023/05/bdg-1-01-copy.png "Reel Lucky 2") ![Artboard 1 3 - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Artboard-1-3-875x1024.png "Reel Lucky 3") ## How We Helped Reel Lucky ###### About the Project Reel Lucky Charters needed a brand identity that captured the excitement of offshore fishing while still feeling professional, approachable, and easy for customers to trust. Their goal was to create a strong digital presence that showcased the experience, expertise, and adventure behind every charter. Kris Chislett Design developed a refreshed brand and user-friendly website that highlights Reel Lucky’s fishing trips, tournament-rigged 31-foot Contender, and the wide range of experiences available, from productive inshore waters to offshore adventures in the Gulf Stream. The finished brand gives Reel Lucky Charters a bold, memorable presence that reflects Captain Tore Turney’s decades of experience and lifelong passion for fishing. With clear information, engaging visuals, and a streamlined booking experience, the new website makes it easier for anglers of every skill level to plan an unforgettable day on the water. ###### Visual Brand Identity ## The Logo ![Reel Lucky Logo - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Reel-Lucky-Logo.png "Reel Lucky 4") ![white Reel Lucky Logo - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/white-Reel-Lucky-Logo.svg "Reel Lucky 5") ![Asset 3 - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Asset-3-1024x362.png "Reel Lucky 6") ![Asset 1 1 - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Asset-1-1-1024x364.png "Reel Lucky 7") ![white Reel Lucky Logo - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/white-Reel-Lucky-Logo.svg "Reel Lucky 5") ###### Color Palette ## The Colors ## 18314C ## BCA25F ###### Typography ## The Font ## Gotham A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h I j k l m n o p q r s t u v w x y z 1234567890 (!@#$%^&*?) ![Artboard 2 1 - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Artboard-2-1.jpg "Reel Lucky 9") ![Artboard 4 1 - Kris Chislett Design](https://www.krischislett.com/wp-content/uploads/2026/07/Artboard-4-1.jpg "Reel Lucky 10") ###### More Case Studies [## If you liked this project , you'll LOVE these...](https://www.krischislett.com/our-work/) :is( .jet-listing-dynamic-post-3569:not( [class*="elementor-dcss-"] ), .elementor-dcss-3600934805415845 ) .elementor-element.elementor-element-c8c529c:not(.elementor-motion-effects-element-type-background), :is( .jet-listing-dynamic-post-3569:not( [class*="elementor-dcss-"] ), .elementor-dcss-3600934805415845 ) .elementor-element.elementor-element-c8c529c > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url("https://www.krischislett.com/wp-content/uploads/2023/08/phone_mockup.png");} [#### Hakimian Holdings Hakimian Holdings is a family-owned commercial real estate company with a diverse portfolio of over 35 properties totaling 2.5 million square feet in retail and office center space. 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