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No business can be successful without a strong network of loyal customers you interact with regularly. Finding the right places to connect with your customers outside of your storefront is one of the best things you can do to strengthen your customer relationships and build your business. Here are a few of the best channels for connecting with your customers and growing your client base.


Social is a great place to have more casual interactions with customers that can help strengthen your brand and your relationships. That said, there are a few things you need to do to make sure that you don’t miss out on interactions and that all of your interactions are as positive and fruitful as possible. If you are already putting out great content, you need to make sure that you are also getting notified of comments, likes, and messages. This will ensure that you can always respond to customers when they interact with you on social media. By using social media to build a community, you can reach out to customers and help them to feel like they are part of something important, which strengthens your connection.



Text messages are a great opportunity to reach your customers without some of the constraints that come with other phone communication. Text messaging makes regulatory compliance easier than phone calls. Texts also tend to be more convenient for customers and more fruitful interactions. When you are creating text messages for your customers, make sure to be to the point and easy to read with a clear call to action. This will help your customers to see the texts as positive experiences and take action by interacting with your company.



Your website is one of the biggest places where customers will come to interact with your business. As such, you must take advantage of your site and make it as easy to use and appealing as possible. Design your website with your target audience and niche in mind so that you can target them effectively and improve their experience. On your website also provide many ways for customers to reach out so that they can use your site easily to communicate with you and make purchases. Always work on improving your site so you can get the most out of it.


Reaching out to customers can be intimidating, but it’s important to do. Thankfully, you have plenty of options and space to make those interactions positive and fulfilling.

Read this next: How to Make Your Rewards Program Appeal to Younger Customers


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