What You Should be Asking Customers for After Doing Business

After the Sale: Key Customer Insights to Gather for Business Growth

Post-Transaction Touchpoints: What to Ask Customers After Doing Business

After completing a transaction with a customer, the journey shouldn’t end there. In fact, this is a crucial time to engage further and gather valuable information that can help improve your services and foster customer loyalty. At Kris Chislett Design, we emphasize the importance of post-transaction interactions and have outlined key things every business should be asking their customers. Here’s how to make the most of these vital touchpoints.


1. Feedback on the Product or Service

Understanding how your customers feel about your product or service is essential for continuous improvement.

  • Customer Satisfaction Surveys: Send a short survey to gauge their satisfaction level.
  • Specific Questions: Ask for feedback on particular aspects of the product or service to get detailed insights.


2. Reviews and Testimonials

Positive reviews and testimonials are invaluable for building credibility and attracting new customers.


3. Referrals

Word-of-mouth referrals are one of the most effective forms of marketing and can significantly boost your business’s growth.

  • Referral Program: Implement a referral program that rewards customers for referring friends and family.
  • Easy Sharing Options: Provide customers with easy ways to share your business with others, such as referral links or social media sharing buttons.


4. Repeat Business

Encourage customers to return by staying in touch and offering them incentives or information about future purchases.

  • Loyalty Programs: Create a loyalty program that offers rewards for repeat purchases.
  • Exclusive Offers: Send them exclusive offers or early access to new products or services.


5. Social Media Engagement

Social media is a powerful tool for building a community around your brand and keeping your customers engaged.

  • Social Media Follows: Encourage customers to follow your social media pages for the latest updates and community engagement.
  • User-Generated Content: Invite customers to share their experiences with your product or service on social media.


6. Participation in Future Research

Customer insights are invaluable for shaping future products, services, and marketing strategies.

  • Invitations to Surveys or Focus Groups: Ask if they would be interested in participating in future market research.
  • Feedback Panels: Consider creating a customer feedback panel for regular input and insights.



The conversation with your customers shouldn’t end after a sale. By asking for feedback, reviews, referrals, repeat business, social media engagement, and participation in future research, you can build stronger relationships, improve your offerings, and grow your business. At Kris Chislett Design, we help businesses implement effective post-transaction strategies. Contact us at hello@krischislett.com or call 904-472-1727 for expert advice on enhancing customer engagement and loyalty.

Have a Project?

Put us to work.

Type of Project

Client Area

Contact us