Reel Lucky Charters needed a brand identity that captured the excitement of offshore fishing while still feeling professional, approachable, and easy for customers to trust. Their goal was to create a strong digital presence that showcased the experience, expertise, and adventure behind every charter.
Kris Chislett Design developed a refreshed brand and user-friendly website that highlights Reel Lucky’s fishing trips, tournament-rigged 31-foot Contender, and the wide range of experiences available, from productive inshore waters to offshore adventures in the Gulf Stream.
The finished brand gives Reel Lucky Charters a bold, memorable presence that reflects Captain Tore Turney’s decades of experience and lifelong passion for fishing. With clear information, engaging visuals, and a streamlined booking experience, the new website makes it easier for anglers of every skill level to plan an unforgettable day on the water.