Born and raised in Jacksonville, Shanin (“Shay,” aka “Sunshine”) traded corporate life for the joy of the grill in March 2025. From childhood lemonade stands to a teen hot dog cart, entrepreneurship has always been in her DNA. Today she’s building Sunshine’s Hotdogs in public, sharing the journey on YouTube, and growing a loyal community of tens of thousands who show up for the food, the hustle, and the good vibes.
Sunshine’s Hotdogs, a vibrant local food brand built on personality, community, and great flavors, set out to elevate its digital presence and showcase the heart and hustle behind the business. With a focus on storytelling, authenticity, and the joyful energy that defines the Sunshine’s experience, the brand aimed to create an online platform that captures its journey from humble beginnings to a growing fan favorite.
This case study highlights how Kris Chislett Design brought Sunshine’s Hotdogs to life online through engaging visuals, upbeat messaging, and a modern, user-friendly website. By emphasizing the brand’s entrepreneurial spirit, welcoming personality, and passion for serving great food, the refreshed digital presence strengthened community connection, boosted visibility, and celebrated the story that makes Sunshine’s Hotdogs truly one of a kind.
Every business should have a strong online presence. If you don’t, you’re leaving money on the table and sabotaging your own success. That’s where we come in. Let us help. In the ever-changing digital landscape, our coordinated marketing solutions help businesses navigate through the chaos, position themselves for success, and emerge as industry leaders.
