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The scope usually includes account review, campaign structure, keyword targeting, ad copy guidance, conversion tracking review, and ongoing optimization. The exact deliverables depend on the current account and the business goal, but the work should always connect ad spend to measurable actions. A good engagement also clarifies what will be monitored after launch so the account does not drift.
Some changes can be made quickly, but meaningful performance insight takes time because the data has to show how real searchers respond. Early improvements often come from cleanup, better targeting, and more relevant messaging. After that, the account needs consistent review so decisions are based on actual results rather than assumptions.
The cost depends on the account size, the level of cleanup needed, and whether the business wants one-time setup help or ongoing management. It also depends on the tracking, landing pages, and reporting requirements already in place. A short discovery conversation is the best way to define scope before any numbers are discussed.
After launch, the account should be monitored for search terms, click quality, conversion activity, and any signs that the targeting needs adjustment. That aftercare phase is where many campaigns either improve or stall, so the follow-up matters. Clear reporting and regular review help the business understand what is happening next.
