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A campaign usually includes keyword research, ad copy development, location targeting, budget structure, and performance tracking. Depending on your goals, it may also include landing page guidance and ongoing optimization. The exact scope should be based on your business model and what you need the ads to accomplish.
Have your main service offers, target audience, and website access ready before the campaign begins. It also helps to know which leads matter most, such as calls, form submissions, or booked appointments. The clearer the starting point, the faster the strategy can be built around your actual goals.
The cost depends on the scope of the campaign, the level of competition, and how much management support is needed. Ad spend and service work are separate considerations, so it is best to discuss the business goals first. A careful review will show what kind of budget structure makes sense without guessing.
You will start with a conversation about your goals, current setup, and any concerns you want addressed. From there, the next steps depend on whether the campaign needs a rebuild, a refresh, or ongoing management. The process stays clear so you know what is being done and why.
