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It usually includes campaign planning, keyword targeting, ad copy direction, and the setup needed to start collecting useful data. The exact scope depends on your goals, current account status, and whether the campaign needs landing page support or tracking adjustments. A good setup should make the next steps easier to measure, not harder.
Most business-day questions are answered within a few hours, and ongoing clients can often schedule work flexibly. The pace of actual campaign changes depends on what needs to be fixed and whether tracking, targeting, or ad messaging must be adjusted first. Fast communication helps, but careful changes matter more than rushed ones.
The cost depends on your goals, competition, targeting range, and how much ongoing management the account needs. Some businesses need a tighter local campaign, while others need broader support and more testing. The best way to estimate cost is to discuss your objectives and current setup before making assumptions.
The account should be monitored and refined based on performance data. That can include search term cleanup, bid changes, ad testing, or fixing a mismatch between the ad and the landing page. Aftercare matters because a live campaign still needs attention to stay efficient and useful.
