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The cost depends on your goals, your market, and how competitive your keywords are. It also depends on whether you need campaign setup, landing page support, tracking, or ongoing management. A good starting point is a conversation about what success needs to look like for your business.
That depends on the account setup, the ad approval process, and how strong the targeting is from day one. Some campaigns move quickly once they are live, while others need refinement before lead quality improves. The early phase is about gathering useful data and making smart adjustments.
You should expect monitoring, search term review, and ongoing adjustments instead of a hands-off setup. Ads, targeting, and landing pages may all need refinement as the campaign gathers data. That follow-through is what helps keep the budget focused on qualified clicks.
Yes, existing campaigns can often be reviewed and improved. The process usually starts with account structure, keyword quality, ad relevance, and conversion tracking. From there, the campaign can be tightened so the budget is aimed at better leads rather than broad traffic.
