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The biggest mistakes are broad targeting, weak conversion tracking, and ads that do not match the landing page. Those problems can waste budget quickly and make results hard to trust. A cleaner structure, tighter messaging, and regular review usually solve more than increasing spend ever will.
Timing depends on the account setup, tracking needs, and how quickly the campaign assets are ready. Some accounts move faster than others, but the goal is to launch correctly rather than rush past important steps. Good preparation usually saves time later because it reduces avoidable edits after launch.
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