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You should expect account strategy, keyword selection, ad copy, tracking setup, and ongoing optimization. The exact mix depends on whether you need a new campaign, a cleanup of an existing account, or support for a specific service line. A good setup also includes clear reporting so you can see what is happening and why.
Launch timing depends on the starting point and how much needs to be built or corrected. An existing account with working assets usually moves faster than a brand-new setup. The useful benchmark is not a fixed promise, but a clear plan for review, build, approval, and launch.
Costs vary based on campaign scope, competition, ad budget, and how much management support you need. The right question is what level of investment makes sense for your goals and market. A review of your current setup is the best way to estimate what is realistic without guessing.
Yes, ongoing support is part of how the work is managed. PPC is not a set-it-and-forget-it service, so campaigns should be monitored, refined, and adjusted as data comes in. That support helps keep the account aligned with performance goals instead of drifting off course.
